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Event Details
How will I benefit?
Social media does NOT have to take a lot of time. In fact, if you’re spending too much of your time on social media marketing, you’re likely not being focused, effective and productive with the tools and channels. This workshop is designed for the business owner or marketer who has an existing social media presence that they’d like to streamline and take to the next level while reducing the amount of time that they spend on social media. This workshop is hands on and will walk attendees through:
- Creating the social media marketing processes that saves time and gets consistent results
- The 20 minute social media daily agenda and weekly publishing plan
- How to “listen” to the social media and Internet chatter to pick up on the relevant conversations you need to be involved in
- How to select, setup and use the social media tools that the pros use to manage multiple social networks from one dashboard
- Tools that help you connect your social media channels for syndication and curation; saving time and expanding your reach
- How to write for thought leadership in blogs and across the social media universe
- Using mobile social media applications to expand your social reach when you’re on the road, in the field and on the go
- Scheduling Tweets, Facebook posts and blog posts to keep your social media marketing on schedule, even when you’re off the clock
- Creating a network map and list of influencers, sneezers and super connectors that you need to keep in the know
- The art of content curation: Know what to share, when to share and who to share it with.
Who Should Attend?
- Marketing coordinators, managers and directors
- Service marketing professionals
- Small business owners
Course Pre-requisites:
Prior to attending this course attendees should have:
- Good general knowledge of using Mac or PC
- Have a good understanding of the web as a whole
- Have a basic to good understanding of their marketing goals
- An existing social media presence
What to bring
Laptop suggested, although not mandatory
When & Where
The Docking Station
111 N Broadway
Green Bay,
WI 54303
Thursday, October 13, 2011 from 8:00 AM to 10:00 AM (CT)
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Hosted By
The MarketingSavant Group
All MarketingSavant Group workshops and seminars are prepared and delivered by Dana VanDen Heuvel, an award-winning marketing blogger, author of the American Marketing Association’s Marketech ’08 Guide to Marketing Technology and Guide to Social Network Marketing and the creator of the AMA’s TechnoMarketing training series.
Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics.
In 2003, Dana founded BlogSavant, one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavant™ Group, a thought leadership and social media marketing consulting and training firm that helps marketers leverage emerging marketing tools and technology to reach and keep customers.
